Toblerone!

The famous bar of Swiss chocolate, resembling its mountains with its unique triangular shape, is an institution in Switzerland.

It is for sure one of the most famous brands of the Confederation!

Very good! Then I should be able to buy it at the best possible conditions in a Swiss supermarket or specialised shop.

Wrong! Coop, one of the three most common Swiss supermarkets, sells a 100 g Toblerone bar for 2.20 CHF.

While wandering around in Vivo City, one of the most futuristic shopping malls in Singapore (Singapore! One of the most expensive countries in the world… and not just around the corner of the Alps!), I found a great deal!

Basically, in the nice Southeast-Asian country, 100 g of Toblerone were offered at a price of 2 Singaporean dollars, which corresponds to 1.45 CHF! One third cheaper than in the Chocolate Confederation!!

What is it? Is Toblerone a fading commodity nowadays, or do their producers prefer that it is bought far away from the Alps being confused as a souvenir and a specialty from another country?