Being Italian living in Switzerland I will watch the Soccer World Cup 2022 with a lot of sadness. I will not be able to see the Azzurri but I will probably have to watch and even support the White Crossed of Switzerland.

The organisation of Qatar has been criticised by a lot of experts: too many occupational fatal accidents during the construction works for the infrastructures in the country and a lot of suspicions and doubts of bribery to get the World Cup.

Therefore the brilliant ads of the Berliner Brewery BrewDog are quite ingenious and, actually, how not to like them?

“BrewDog Lost” will be for sure my preferred World Cup 2022… refreshment!

(Photos by BrewDog found on Yahoo!News)